Helping you think, train
& compete better.
Everything comes back to the match court.
JustBall Tennis helps players improve how they train and perform through personalised coaching and match analysis built around their game.
We also provide courtside media and content partnerships across competitive tennis.
Your training should always have a purpose.
You can work on your technique, tactics, movement, fitness or mental game. But none of those things should be trained just for the sake of training. What you work on should ultimately help you perform better when you compete.
Train for the match court. Not just the practice court.
Your training level disappears in matches
You look great on the practice court but can't reproduce it when competing.
You're losing points and don't know why
The final mistake isn't always the real reason you lost the point.
Certain players keep causing you problems
You need a clearer way to recognise and adapt to different game styles.
You don't know what to work on next
More training isn't always the answer. Knowing what deserves your attention is.
We coach with purpose.
Every player starts somewhere different. We look at your game, your goals, your footage and, where possible, what happens when you compete, then identify what will make the biggest difference.
Understand your game better.
→Know what needs improving.
→Train with purpose.
→Perform with a clearer plan.
Everything comes back to the match court.
How to replicate your training level in matches.
A practical guide to understanding why your best tennis in training doesn't always show up in matches, and what you can start changing in your training to close the gap.
Choose the support your game needs.
Be My Coach
Ongoing personalised online coaching for players who want a coach consistently involved in their development.
- Personalised training direction
- Regular video review
- Ongoing coach contact
- Match and training review
- Planning around your competitive calendar
JBT Performance Programme
A structured six-week coaching programme designed to identify what is holding your match performance back and build the work around fixing it.
- Full performance assessment
- Match analysis
- Individual performance gaps identified
- Structured development plan
- Direct coach guidance throughout
- Match, train, review process
Match Analysis
Send footage of a competitive match and receive a detailed breakdown of the patterns, decisions and habits affecting your performance, plus clear priorities for what to work on next.
Built around the competitive game.
JustBall Tennis operates around ITF, Challenger and professional-level tennis, giving us a courtside view of how the modern game is played.
That courtside perspective informs the coaching: observe what happens in matches, identify what is limiting performance, then build the work around it.
Courtside Access
Regular access to ITF, Challenger and professional-level tennis.
Coaching + Analysis
Coaching, match analysis and performance planning connected as one process.
Built For Competition
Support for players who want to improve how they perform when matches matter.
Great tennis deserves to be seen.
Some of the best stories in tennis happen away from the biggest televised stages.
JustBall Tennis creates social-first courtside content for tournaments, academies and organisations, turning what happens on court into content that reaches an engaged global tennis audience.
Tournament Coverage
Courtside storytelling for ITF, Challenger and professional events: match highlights, player features and tournament atmosphere.
Academy Spotlight
Content partnerships for performance academies, showing coaches, player journeys and academy culture.
Audience Partnerships
Feature your organisation across JustBall's channels and reach an engaged global tennis audience.
BUCS Tennis Championships
JustBall was the official content partner for the BUCS Tennis Championships, producing a full social-first media package across the event, highlight reels, player features and brand-ready post-event content.
Organisations We Have Collaborated With
