Closer to the game. Built around performance.

JustBall Tennis began in 2017, growing directly out of years spent coaching and working around high-performance tennis.

Being around ambitious junior players, professional players, coaches, training environments and tournaments created an opportunity to show tennis from a perspective that fans rarely get to see - closer to the court, closer to the players and closer to how the game is actually played.

What began as tennis content grew into an independent media platform, building a global audience across social media and generating millions of organic video views.

Over the years, JustBall Tennis has worked with major names across the sport, including ASICS, Lacoste and ATP Media, while covering tennis around ITF, Challenger and professional-level events.

Coaching at the foundation

But coaching has always been part of the foundation of JustBall Tennis. Founder Josh has around 20 years of coaching experience, working across the junior performance pathway through to professional tennis.

His coaching experience includes developing players from junior tennis through to professional rankings, coaching a UK 14U National Champion, players who have won multiple ITF junior titles, a player developed from junior tennis to a WTA ranking, working with ATP-level players, and travelling internationally with players at ITF Futures and Challenger events.

That experience on both sides of the court is what makes JustBall Tennis different.

Media + performance

Through our media work, we observe, capture and share competitive tennis from close to the action. Through JBT Performance, that same proximity to competition informs how we coach - understanding what is limiting a player, building purposeful training around it and making sure the work ultimately improves the player when they actually compete.

Media and performance are not two unrelated sides of the business. They grew from the same place: years spent around competitive tennis.